Social Media: Strategies to Mastering Your Brand, by David Kelly


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To be honest, there’s no way I can do this review without sounding like a sellout. So here we go: I’m just going to sound like a sellout. 

A lot of self-help books and marketing guides out there that profess big money if you follow their step-by-step instructions. Then said instructions are frustratingly convoluted about their process, and most of it is fairly common sense. They’re “tips and tricks” that are common knowledge in the vaguest way. That’s one of the first things that makes this book stand out: it doesn’t try to sell you with the promise of big bucks or a “get rich quick scheme.”

The second thing that stands out is the level of detail, organization, and the general breakdown of each platform they mention. It even gives examples of things to make the tasks easier. There’s helpful links (in the Kindle version, at least). The author’s tone manages to sound like they know what they’re talking about without being a salesperson. 

It flowed well, it made sense, and the topics were relevant to the current headings. I actually managed to garner a few new ideas , which is not something I can usually say. I was actually pretty impressed with how this one was laid out. 

Buy it here!

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